Star systems
Talent, system players, glue guys, JAGs
Talent, system players, glue guys, JAGs
Time to take creators seriously
Plus Zuckerberg's genuflection and feedback on the end of affiliate arb
Hope everyone had a good break. I’m skipping CES this year, so 2025 is off to a calmer start. Today, a conversation about the Information Space in 2025 and another with Mike Mallazzo about the year ahead in affiliate/commerce. Unlock audience insights that drive revenue First-party data is
Overcoming fragmentation of signals
Balancing UX and monetization
News publishers in our survey expressed guarded optimism
Back to basics
The Rebooting partnered with Permutive, the audience platform used by publishers to increase their revenue, to survey The Rebooting's audience of publishing executives in order to understand the health of their ad businesses amid marketplace turbulence. The findings in this report are based off of 99 publishing executives
The Rebooting's new research shows maturation
Exploring the reinvention of media in a time of great change.
The year of the Information Space
Plus: mainstream media's rough end to the year
The atomic unit of news needs a refresh
The Information Space is center stage
Takeaways from The Rebooting's recent private dinners
Impression-based media wanes
Mainstream media in a populist era
Traffic woes
Aggregators upstream, repackagers downstream
The state of publisher video monetization
Overcoming fragmentation of signals
Balancing UX and monetization