Complex's content and shopping formula
Moksha Fitzgibbons on the content-to-shopping media model
Ceilings, walls, slow growth
A conversation with Defector COO Jasper Wang
The age of generalists
Specialists need to adapt
Into the indieverse
The winners of mass media's decline
Talent in the Information Space
Finding equilibrium on the institution-individual continuum
The Rebooting at 4
Lessons learned and what's next
Above-the-line media
Shifting media incentives
The publisher AI adoption model
From denial to productization
Sustainable news
A surprising amount of optimism mixed with the reality of a more-with less era
How Front Office Sports took a prosumer approach to $10m in revenue
In today’s issue: * A conversation with Front Office Sports CEO Adam White about the path from a Squarespace built when he was a college student to building a $10 million publishing business * Notes on a coming backlash to legalized sports gambling, Substack’s moat, the latest version of The
Fighting the last war
The antitrust case against Google is a classic case of fighting the last war
Audience segmentation is the new surface area
Finding the wheat among the chaff
Media's not dying, it's changing
Plus: Why did Google come to dominate ad tech?