The year of augmentation
Scaling ourselves
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
The new SERP
Plus: Highlights from The Rebooting's 2023 and a conversation with House of Kaizen's Matt Cronin on publisher subscription trends.
Lessons of 2023
I was joking with my former colleague Jack Marshall of Toolkits that between predictions, trends, megatrends, storylines and lessons there are so many ways to dress up the end-of-the-year roundup stories that proliferate. Publishing is an execution business, there are only so many ways to dress up formats. I decided
2024 storylines
Platform-publisher deals, mass media's decline while individuals rise, Web3 comes back
Podcasts as ‘nuance media’
Colossus CEO Matt Reustle on depth vs breadth
The platform-publisher divorce
Time to talk alimony
The decline of mass media
Beff Jezos and conspirituality
The church of recurring revenue
Plus: A conversation with Big Cabal CEO Tomiwa Aladekomo
What Elon Musk gets wrong about ads
It's OK to STFU
Message received
Elon Musk is done with advertising
The tsunami of crap has arrived
Bring in the bots
Newsletters aren’t business models
Email is a great starting point