Old playbooks
The game has changed
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
Product people
The Rick Rubins of tech
The publisher/agency model
Team Whistle's Joe Caporoso on the evolved MCN
Serious People
CEO interviews are set pieces for narratives
Back to the future
Bustle’s Bryan Goldberg leaves the scale era behind
Ad targeting in transition
The old ways are going out of favor, Permutive’s Joe Root says
Media's uncanny valley
Artifice is losing
Ecosystems
The media ecosystem is complex, interdependent and threatened
From CPM to CPA to LTV
The Sporting News CEO Rich Routman on the power of affiliate
The publisher doom loop
"Ads are so desperate because you have to get your yield up so much that it destroys the experience.”
The messy middle of video
Publishers see big opportunities, yet often fail to capture them
RIP traffic
Bustle moves on from scale