The Rebooting at 4
Lessons learned and what's next
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
Above-the-line media
Shifting media incentives
The publisher AI adoption model
From denial to productization
Sustainable news
A surprising amount of optimism mixed with the reality of a more-with less era
report
The state of sustainable news businesses
News publishers in our survey expressed guarded optimism
How Front Office Sports took a prosumer approach to $10m in revenue
In today’s issue: * A conversation with Front Office Sports CEO Adam White about the path from a Squarespace built when he was a college student to building a $10 million publishing business * Notes on a coming backlash to legalized sports gambling, Substack’s moat, the latest version of The
Fighting the last war
The antitrust case against Google is a classic case of fighting the last war
Audience segmentation is the new surface area
Finding the wheat among the chaff
Media's not dying, it's changing
Plus: Why did Google come to dominate ad tech?
What B2C can learn from B2B
Plus: Google on trial
Founder mode (media's version)
Thanks for the various pizza recommendations. I’m going to be contrarian and say I had better pizza in Palermo than in Naples. As a side note, Palermo is an underrated place to visit and Italy might be far behind the U.S. in GDP per capita but is far
Time is time
Recalbrating for a zero marginal-cost world
The vibe shift to normal
The recalibration is underway
News in the information space
Why packaged media is losing ground to individuals.
From CPM to CPS
Publishers need to master the basics of affiliate
A refocused Axios
Plus: monopolies and memes