How Skift survived Covid
Plus: lean media, manufactured growth vs organic growth, and programmatic helping independent media in Ukraine
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
The rebirth of native advertising
Primary-engagement media can monetize differently
Jarrod Dicker's sane person's guide to crypto
Plus: Censorship fights, personal brands and teardown pieces
Substack’s Shopify problem
Meet the new middleman
How Puck is putting creators at the center of a media brand
COO Liz Gough on the sweet spot between institutional and personal brands
Autonomy
Personal brands are a reaction to institutional failures
The Logic’s David Skok on being a journalist founder
‘The news industry is as much product and business strategy as editorial’
The institutional-individual brand continuum
Finding the best of institutional brands and individual
Howard Mittman on 'mission-driven' publishing
Need > Feed
End of an era of ad targeting
Publishers will need closer ties to their audiences
How Blockworks got to $20m in revenue in 4 years
"The one thing that we got right is believing that crypto would eventually become an institutional asset class"
Peak news
Spending less time on news is bad for publishers but good for society