How Business of Home found a valuable niche
"There has to be a community to support what you’re doing"
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
SKU media vs brand bundles
Unit economics publishing is a short term approach
Introducing The Rebooting Show
The debut episode features FOS CEO Adam White
Why design matters
Show your audience you give a shit
Running plays isn’t having a playbook
Getting from strategy to execution
Creator-led media businesses
The future of media might be smaller but it’s likely more meaningful.
The dangers of morality plays
Critical thinking is in short supply in good vs evil narratives
A year of The Rebooting and what’s next
Moving from personal project to MVP to Main Thing
‘Grab ‘em by the pageviews’: Growth hacking to nowhere
Distribution gets you only so far
The media business has a bigger Ozy problem
Bullshit has long been a feature, not a bug
Rethinking growth
Looking only at numbers to chart progress is a mistake
The creator economy’s infrastructure problem
The unbundling of media needs a new cost structure