Advice for building a media brand
There's no one way, but some principles apply to most
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
Getting out of your comfort zone
Brands need to expand beyond what they're best at doing
Ads are still a great business model
Not Boring is a one-person media brand on track to be a $1 million revenue business in just 2.5 years.
The best brands are at intersections
Focus is key, but so too if finding different avenues that meet
The unbundling of events
Industry events are going to change to be more focused and more flexible.
The search for the giant switch
There are no home runs in media. Better stick to legging out singles.
Consistency
Building brands and effective organizations means obsessing about details
The best way to make money
The excitement around newsletters and independent micro-media businesses is in many ways a do-over for the Web 2.0 era. The big difference: Web 2.0 was all about building large audiences through platforms that would be monetized with ads. Now, it’s about niche audiences and subscriptions. But that
The power of doing nothing
Ribbon-cutting ceremonies are always crowded
Brevity
Shorter is usually better
Launching new brands
How to expand into new verticals
Making mistakes
Nobody should want to mess up, but at least make adverse outcomes worth it by having a framework to learn and improve.