Simulations
People don't mind the artificial
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
People don't mind the artificial
We kicked off Cannes with a terrific dinner last night in Grasse, in the hills above Cannes, with our partners at Permutive. We had a lot of great conversation about the state of publisher advertising businesses. The general consensus: Good Q1, less good Q2, cautious optimism for the back half
Welcome to my dispatches from Cannes. All week, I’ll be sharing my impressions and conversations. If you’re in Cannes, check out some events The Rebooting is doing throughout the week. Also, I have a couple spots open for a cocktail party on Wednesday from 5-7pm. Send me a
"People want less pain"
A conversation with Semafor's Ben Smith
Work with me
Publishing needs a come to Jesus
Changs sucks
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Negotiating terms of surrender
The Rebooting surveyed 99 publishers to find the state of their ad businesses
Hello from Soho Farmhouse, which has to be the nicest of the many Soho House properties. My hope is to hold a version of the New Growth Agenda here. Today, I'm looking at the coming fragmentation of search after a long, unnatural period of domination. Discover what’s
report
The Rebooting partnered with Permutive, the audience platform used by publishers to increase their revenue, to survey The Rebooting's audience of publishing executives in order to understand the health of their ad businesses amid marketplace turbulence. The findings in this report are based off of 99 publishing executives
Depth over breadth
Publishers well-positioned for what's to come
Old publishing brands never die