North stars
Setting a big goal
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
Chaos in the SERP
This week, I took a visit to the SEO fighting pits with SEO expert Glen Allsop. The fragmentation of search will have far-reaching effects on many publishers. Reminder: Take 5-10 minutes to respond to The Rebooting’s research project on the state of publisher ad businesses. We put together a
Into the Fediverse
Plus: In praise of LinkedIn, the last good social platform
The WSJ's Emma Tucker on going audience-first
Judging from the responses I got, London is the epicenter of iPhone thievery. I’m going to be back in late May. My goal is to make it out with my phone in my posession. This week, I had a conversation with Emma Tucker, the editor-in-chief at The Wall Street
Notes from London
I’m wrapping up a week in London, where I met lots of people and fell prey to a pickpocketer. I will say I appreciate European phone thieves for their dedication to their craft. It takes a certain skill level to remove a phone from someone’s coat pocket or
Omni-competition
Everyone, everywhere, all at once
Curating possibilities
On the ground reporting from the Possible conference
Beyond algos
Plus: the pivot to intentional audiences
CMS to CRM
Webpages in decline, plus a discussion of power
The commerce web
From ads to sales
Media business bright spots
This week, Axios senior media reporter Sara Fischer joined People vs Algorithms for a wide-ranging discussion about the state of the media business. Highlights below. Recommendations * AI bubble watch. “If we're not in an AI bubble yet, we will be because that’s just the nature of the
Posting through it
From the art of storytelling to the science of facts
The business of influence
Feed Me's Emily Sundberg on culture through the lens of business
Investigating influence
Influencers have taken over the self-help industrial complex
Algo anxieties
Plus: A conversation with Filterworld author Kyle Chayka
The great repricing
Plus: A conversation with Her Campus CEO Stephanie Kaplan Lewis on bootstrapping a community publishing model