Hard choices
Changs sucks
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
The Rebooting at Cannes Lions
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Publishers capitulate to AI
Negotiating terms of surrender
Tempered optimism
The Rebooting surveyed 99 publishers to find the state of their ad businesses
Vertical search
Hello from Soho Farmhouse, which has to be the nicest of the many Soho House properties. My hope is to hold a version of the New Growth Agenda here. Today, I'm looking at the coming fragmentation of search after a long, unnatural period of domination. Discover what’s
Google zero
Depth over breadth
Winners of the AI era
Publishers well-positioned for what's to come
Dignified decline
Old publishing brands never die
North stars
Setting a big goal
Chaos in the SERP
This week, I took a visit to the SEO fighting pits with SEO expert Glen Allsop. The fragmentation of search will have far-reaching effects on many publishers. Reminder: Take 5-10 minutes to respond to The Rebooting’s research project on the state of publisher ad businesses. We put together a
Into the Fediverse
Plus: In praise of LinkedIn, the last good social platform
The WSJ's Emma Tucker on going audience-first
Judging from the responses I got, London is the epicenter of iPhone thievery. I’m going to be back in late May. My goal is to make it out with my phone in my posession. This week, I had a conversation with Emma Tucker, the editor-in-chief at The Wall Street
Notes from London
I’m wrapping up a week in London, where I met lots of people and fell prey to a pickpocketer. I will say I appreciate European phone thieves for their dedication to their craft. It takes a certain skill level to remove a phone from someone’s coat pocket or
Omni-competition
Everyone, everywhere, all at once
Curating possibilities
On the ground reporting from the Possible conference
Beyond algos
Plus: the pivot to intentional audiences