2024 storylines
Platform-publisher deals, mass media's decline while individuals rise, Web3 comes back
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
Podcasts as ‘nuance media’
Colossus CEO Matt Reustle on depth vs breadth
The platform-publisher divorce
Time to talk alimony
The decline of mass media
Beff Jezos and conspirituality
The church of recurring revenue
Plus: A conversation with Big Cabal CEO Tomiwa Aladekomo
What Elon Musk gets wrong about ads
It's OK to STFU
Message received
Elon Musk is done with advertising
The tsunami of crap has arrived
Bring in the bots
Newsletters aren’t business models
Email is a great starting point
Thoughtful mercenaries
Local news needs to go beyond news
Narrative violations
OpenAI drama and the information space
The ARPU stage of subscriptions
The numbers-go-up phase is mostly over
Interface shift
Moving the commanding heights
Jezebel died for web publishing's sins
The state of subscriptions
The Rebooting's new research shows maturation
Twilight of the brands
The economic value of brands is eroding