Serious People

CEO interviews are set pieces for narratives

Back to the future

Bustle’s Bryan Goldberg leaves the scale era behind

Ad targeting in transition

The old ways are going out of favor, Permutive’s Joe Root says

Media's uncanny valley

Artifice is losing

Ecosystems

The media ecosystem is complex, interdependent and threatened

From CPM to CPA to LTV

The Sporting News CEO Rich Routman on the power of affiliate

The publisher doom loop

"Ads are so desperate because you have to get your yield up so much that it destroys the experience.”

The messy middle of video

Publishers see big opportunities, yet often fail to capture them

RIP traffic

Bustle moves on from scale

Scenes from the rebundling

ESPN's predicament is an HBR case study

Sequencing

The days of owning the waterfront are over

When data misleads

Following the data isn't always the answer