Publishing as a sales tool
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Latest
Signaling premium
Many of the ways publishers showed they're "premium" are going away
Human ad products
Primary-engagement media
Rethinking paywalls
Subscriptions aren't a business model
The future of work
Jay Lauf on Charter's mission to transform the workplace
Metrics
Primary-engagement media needs better measurements
Independent media in Ukraine
Ukrayinska Pravda's Andrey Boborykin
Product
It’s about the content
Water & Music’s Cherie Hu on going solo
Music x tech x business x web3
Slow growth
Building sustainable media brands take time
How Skift survived Covid
Plus: lean media, manufactured growth vs organic growth, and programmatic helping independent media in Ukraine
The rebirth of native advertising
Primary-engagement media can monetize differently
Jarrod Dicker's sane person's guide to crypto
Plus: Censorship fights, personal brands and teardown pieces
Substack’s Shopify problem
Meet the new middleman
How Puck is putting creators at the center of a media brand
COO Liz Gough on the sweet spot between institutional and personal brands
Autonomy
Personal brands are a reaction to institutional failures