The Logic’s David Skok on being a journalist founder
‘The news industry is as much product and business strategy as editorial’
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The institutional-individual brand continuum
Finding the best of institutional brands and individual
Howard Mittman on 'mission-driven' publishing
Need > Feed
End of an era of ad targeting
Publishers will need closer ties to their audiences
How Blockworks got to $20m in revenue in 4 years
"The one thing that we got right is believing that crypto would eventually become an institutional asset class"
Peak news
How Famous Birthdays built a data business from celebrity searches
The IMDB of the creator class cashes in on internal search data
The Mayo Game
Running a sustainable publishing business should not mean optimizing to what you can get away with
Digital advertising's data reset
Audigent's Jake Abraham on why many publishers stand to benefit from the demise of the third-party cookie
Primary-engagement media
Smaller numbers need to be normalized
Jake Sherman on Punchbowl’s $10m first year
“We felt like we had the playbook, so to speak.”
The return to scarcity
Value beats volume
The Grid’s “fuller-picture” approach to news
CRO Brad Bosserman discusses Grid’s journalism-led differentiation
The rich niche
Publishing is thriving so long as you cater to the affluent
How Protocol applies the Politico model to tech
Bennett Richardson breaks down how Protocol differentiates in a crowded tech media market
The Roaring 20s of digital publishing
We're entering a long-overdue cycle of media innovation