Don't kill the website (again)

Newsletters are great, but websites still makes the most sense as a publishing hub

Advice for building a media brand

There's no one way, but some principles apply to most

Getting out of your comfort zone

Brands need to expand beyond what they're best at doing

Ads are still a great business model

Not Boring is a one-person media brand on track to be a $1 million revenue business in just 2.5 years.

The best brands are at intersections

Focus is key, but so too if finding different avenues that meet

The unbundling of events

Industry events are going to change to be more focused and more flexible.

The search for the giant switch

There are no home runs in media. Better stick to legging out singles.

Consistency

Building brands and effective organizations means obsessing about details

The best way to make money

The excitement around newsletters and independent micro-media businesses is in many ways a do-over for the Web 2.0 era. The big difference: Web 2.0 was all about building large audiences through platforms that would be monetized with ads. Now, it’s about niche audiences and subscriptions. But that

The power of doing nothing

Ribbon-cutting ceremonies are always crowded

Brevity

Shorter is usually better

Launching new brands

How to expand into new verticals