Making mistakes

Nobody should want to mess up, but at least make adverse outcomes worth it by having a framework to learn and improve. 

Finding your mission

Why figuring out a mission statement is a useful exercise

The 2020 Rebooting Awards

Also a quiz for those thinking of moving to Miami

Building great editorial teams

How to construct an organization that can execute a playbook

Audience-first publishing

The pivot to subs is really a pivot to content

Building a membership funnel

Getting people to pay for content is a courtship

Houses of brands

The flight to niches is leading big publishers to pursue verticals strategies

The hierarchy of differentiation

Unsurprisingly, the content itself is the best way to differentiate a media brand

False choices

There's no "right" way to build a sustainable media business

News in the post-Trump era

The Trump bump could give way to the Trump slump

Churn wars

Getting a subscriber is one thing but keeping them is a different challenge

The rise of DTC media

Niche is sexy in publishing