The Rebooting at 4

Lessons learned and what's next

Above-the-line media

Shifting media incentives

The publisher AI adoption model

From denial to productization

Sustainable news

A surprising amount of optimism mixed with the reality of a more-with less era

How Front Office Sports took a prosumer approach to $10m in revenue

In today’s issue: * A conversation with Front Office Sports CEO Adam White about the path from a Squarespace built when he was a college student to building a $10 million publishing business * Notes on a coming backlash to legalized sports gambling, Substack’s moat, the latest version of The

Fighting the last war

The antitrust case against Google is a classic case of fighting the last war

Audience segmentation is the new surface area

Finding the wheat among the chaff

Media's not dying, it's changing

Plus: Why did Google come to dominate ad tech?

What B2C can learn from B2B

Plus: Google on trial

Founder mode (media's version)

Thanks for the various pizza recommendations. I’m going to be contrarian and say I had better pizza in Palermo than in Naples. As a side note, Palermo is an underrated place to visit and Italy might be far behind the U.S. in GDP per capita but is far

Time is time

Recalbrating for a zero marginal-cost world