Publishers capitulate to AI

Negotiating terms of surrender

Tempered optimism

The Rebooting surveyed 99 publishers to find the state of their ad businesses

Vertical search

Hello from Soho Farmhouse, which has to be the nicest of the many Soho House properties. My hope is to hold a version of the New Growth Agenda here. Today, I'm looking at the coming fragmentation of search after a long, unnatural period of domination. Discover what’s

Google zero

Depth over breadth

Winners of the AI era

Publishers well-positioned for what's to come

Dignified decline

Old publishing brands never die

North stars

Setting a big goal

Chaos in the SERP

This week, I took a visit to the SEO fighting pits with SEO expert Glen Allsop. The fragmentation of search will have far-reaching effects on many publishers.  Reminder: Take 5-10 minutes to respond to The Rebooting’s research project on the state of publisher ad businesses. We put together a

Into the Fediverse

Plus: In praise of LinkedIn, the last good social platform

The WSJ's Emma Tucker on going audience-first

Judging from the responses I got, London is the epicenter of iPhone thievery. I’m going to be back in late May. My goal is to make it out with my phone in my posession. This week, I had a conversation with Emma Tucker, the editor-in-chief at The Wall Street

Notes from London

I’m wrapping up a week in London, where I met lots of people and fell prey to a pickpocketer. I will say I appreciate European phone thieves for their dedication to their craft. It takes a certain skill level to remove a phone from someone’s coat pocket or