North stars

Setting a big goal

Chaos in the SERP

This week, I took a visit to the SEO fighting pits with SEO expert Glen Allsop. The fragmentation of search will have far-reaching effects on many publishers.  Reminder: Take 5-10 minutes to respond to The Rebooting’s research project on the state of publisher ad businesses. We put together a

Into the Fediverse

Plus: In praise of LinkedIn, the last good social platform

The WSJ's Emma Tucker on going audience-first

Judging from the responses I got, London is the epicenter of iPhone thievery. I’m going to be back in late May. My goal is to make it out with my phone in my posession. This week, I had a conversation with Emma Tucker, the editor-in-chief at The Wall Street

Notes from London

I’m wrapping up a week in London, where I met lots of people and fell prey to a pickpocketer. I will say I appreciate European phone thieves for their dedication to their craft. It takes a certain skill level to remove a phone from someone’s coat pocket or

Omni-competition

Everyone, everywhere, all at once

Curating possibilities

On the ground reporting from the Possible conference

Beyond algos

Plus: the pivot to intentional audiences

CMS to CRM

Webpages in decline, plus a discussion of power

The commerce web

From ads to sales

Media business bright spots

This week, Axios senior media reporter Sara Fischer joined People vs Algorithms for a wide-ranging discussion about the state of the media business. Highlights below. Recommendations * AI bubble watch. “If we're not in an AI bubble yet, we will be because that’s just the nature of the

Posting through it

From the art of storytelling to the science of facts