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The search for the giant switch
There are no home runs in media. Better stick to legging out singles.
Newsletter
There are no home runs in media. Better stick to legging out singles.
Newsletter
Building brands and effective organizations means obsessing about details
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The excitement around newsletters and independent micro-media businesses is in many ways a do-over for the Web 2.0 era. The big difference: Web 2.0 was all about building large audiences through platforms that would be monetized with ads. Now, it’s about niche audiences and subscriptions. But that
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Ribbon-cutting ceremonies are always crowded
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Shorter is usually better
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How to expand into new verticals
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Nobody should want to mess up, but at least make adverse outcomes worth it by having a framework to learn and improve.
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Why figuring out a mission statement is a useful exercise
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Also a quiz for those thinking of moving to Miami
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How to construct an organization that can execute a playbook
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The pivot to subs is really a pivot to content
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Getting people to pay for content is a courtship
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The flight to niches is leading big publishers to pursue verticals strategies
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Unsurprisingly, the content itself is the best way to differentiate a media brand
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There's no "right" way to build a sustainable media business
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The Trump bump could give way to the Trump slump