The flight to niche
Narrowing focus isn't narrowing ambition
Niche has long had a whiff of the pejorative as a nice way of saying “unambitious, not unlike when someone compliments a “lifestyle business.” Yet in different ways, successful companies like Dotdash Meredith, Future, even Barstool are built on niches. Yes, there’s The New York Times, but following the flows of talent and money is a good way of determining where things are heading.
