The next wave of B2B media

Business-to-business media has long been a media backwater. Dreary trade magazines existed mainly to serve as industry cheerleaders, list makers and front operations for events businesses.

That’s changed somewhat over the last decade as existing titles modernized and new entrants shook up sleepy categories. And now, B2B is one of the healthiest media segments, thanks to readymade diverse business models, and a long-held habit of focusing on small, direct audiences. B2B never had to pivot to email, because B2B always relied on email as a workhorse. Industry Dive proved how a modern approach to B2B can be so lucrative.