When data misleads
Following the data isn't always the answer
Today, I wanted to continue the conversation on editorial scorecards and how blindly following data can create misaligned incentives. First up, a message from Omeda.
6 actionable ways to manage your audience growth costs
Your audience and subscription numbers are flat and you’re feeling the heat. Time for a rebrand, a new podcast and a new Head of AI just for good measure.
All good, except now your budget’s out of control, you have less money to fund all those new ideas in your head… oh, and your numbers are still flat.
Sound familiar? Read on for seven ways to keep your audience costs under control — without sacrificing your growth goals.
When follow the data leads you astray
Last week, I wrote about editorial scorecards. My argument was that, as we enter a more-with-less era, many publishers will turn to counterproductive ways to wring efficiencies from their editorial operations through misguided efforts to measure editorial output and assign it a value.
Everyone is reflexively in favor of measurement and, even better, accountability, particularly when it’s happening to others. But I believe most of these efforts at editorial scorecards end up just creating misaligned incentives.
