Finding your mission

We are in for a harrowing close to this crisis. The halting distribution of a vaccine certainly feels like the beginning of the end, as we race to get shots in arms before the latest virus variant turns the next wave into a tsunami. To kick off the year, I’m examining the importance of a mission statement, the various newsletter business models and the latest DC insider publication, Punchbowl.

Finding your mission

Mission statements are a lot like most planning: It’s the process that’s most important. Many media companies, especially early on, put off the work around coming up with a mission statement. After all, many mission statements can be cheesy, vague, overblown, or some combination of the three. And what often emerges is an artifact of committee work: too long, trying to do too much.